"Quality is not what the

  supplier puts in. It is

  what the customer gets

  out."

Peter Drucker

Marketing Research
SIL Group staff provide a full range of marketing research services, from 'field and tab' through design, analysis and presentation. Research services include:

• Qualitative research (focus groups, depth interviews)
• Quantitative research (including web-based survey rsearch)
• Desk research /Market analysis
• Study design and project management
• Analysis, report, presentation
• Data collection (CATI, Internet, Intercept) & tabulation

Consulting
SIL Group offers consulting services to help clients better understand and apply business information. Services include:

• Competitive intelligence (data gathering, analysis)
• Market analysis (by category, by country, by segment)
• Marketing consulting (advertising, PR, promotion)