The SIL Group offer Market Analysis and Competitive Intelligence (CI) services based on audits of existing information sources and databases, as well as primary investigations. Whether as part of a 'due diligence' for an M&A or JV, or as a preliminary investigation prior to entering a new market, SIL Group's Market Development Consulting services combine thoroughness and discretion with adherence to the highest ethical and legal standards.

We advise and support clients with a wide variety of business needs, including:

• Preparation for market entry or expansion into the North American market, especially for European mid-sized companies.
• Market segmentation.
• New product development and line extensions.
• Brand positioning, advertising, and other marketing communications.
• Comprehensive situation analysis and strategic planning.
• Marketing mix consultation (pricing, distribution, communications).