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Qualitative
- Quantitative
- Hispanic
Qualitative
Our qualitative research services include:
- Focus
Groups (including web-casting)
- In-Depth Interviews,
including Decision Dyads/Triads
- B2B On-Site Team
Interviews
- Executive and
Professional Depth-Interviews
- Observational/Ethnographic
Profiling
- 'Brainstorming'
(for creative concept development)
Quantitative
SIL Group offer full service quantitative survey research, from consultation
and design through analysis, report and presentation. Specialized data
analyses are offered, including conjoint and multivariate designs. Methodologies
include web-based data collection as well as traditional CATI and face
to face. Study types include:
-
New product development and product testing
- Advertising and
marketing communications research
- Brand Awareness
- Customer satisfaction
tracking
Grupo Hispano
The US Hispanic population is estimated at 35,000,000 according to the
2000 Census. Our Grupo Hispano division conducts qualitative and quantitative
research amongst this fastest growing consumer segment in the USA. We
utilize native Spanish speaking interviewers and project management staff,
and offer specialized analysis, including our exclusive 'Acculturation
Index'.
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